Zero-to-One product management (ie building a first product from scratch) has less to do with theory and more with instinct. This is why many founders who’ve never “done” product tend to be successful at getting off the ground. But there could come a moment where you, a PM, need to get something off the ground or take over from a founder. Here’s the product approach I believe works best:
Principles of Zero-to-One product management
Principles of Zero-to-One product management
Principles of Zero-to-One product management
Zero-to-One product management (ie building a first product from scratch) has less to do with theory and more with instinct. This is why many founders who’ve never “done” product tend to be successful at getting off the ground. But there could come a moment where you, a PM, need to get something off the ground or take over from a founder. Here’s the product approach I believe works best: