If you think Product Market Fit is just about your product, you’re not only wrong, you’re setting yourself to fail.
PMF isn’t just getting customers to AHA. True, scalable PMF is:
1. Writing a beautiful, 𝐫𝐞𝐥𝐚𝐭𝐚𝐛𝐥𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 for marketing to communicate
2. Creating a 𝐪𝐮𝐢𝐜𝐤-𝐭𝐨-𝐠𝐫𝐚𝐬𝐩 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐬𝐚𝐥𝐞𝐬 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 that gets leads excited
3. Designing a product 𝐨𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐟𝐥𝐨𝐰 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐟𝐞𝐞𝐥 𝐜𝐮𝐬𝐭𝐨𝐦, on what a prospective customer wants it to be
4. Directing 𝐚 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐮𝐬𝐚𝐠𝐞 𝐬𝐭𝐫𝐚𝐢𝐠𝐡𝐭 𝐭𝐨 𝐭𝐡𝐞 𝐨𝐧𝐞-𝐦𝐚𝐣𝐨𝐫-𝐢𝐬𝐬𝐮𝐞 the customer is trying to solve for
5. Empowering a support team to adequately and effectively 𝐬𝐨𝐥𝐯𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞𝐲 𝐧𝐞𝐞𝐝 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭
6. Making it extremely 𝐞𝐚𝐬𝐲 𝐟𝐨𝐫 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐭𝐨 𝐞𝐱𝐩𝐥𝐚𝐢𝐧 𝐲𝐨𝐮𝐫 𝐯𝐚𝐥𝐮𝐞 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 to a peer, friend or colleague how good the product is
True Product Market Fit hits the nail across all 6 areas, making every team orbiting product feel like rockstars at their jobs.
Product Market Fit isn't just Product
