Product Market Fit isn't just Product

If you think Product Market Fit is just about your product, you’re not only wrong, you’re setting yourself to fail.

PMF isn’t just getting customers to AHA. True, scalable PMF is:

1. Writing a beautiful, 𝐫𝐞𝐥𝐚𝐭𝐚𝐛𝐥𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 for marketing to communicate

2. Creating a 𝐪𝐮𝐢𝐜𝐤-𝐭𝐨-𝐠𝐫𝐚𝐬𝐩 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐬𝐚𝐥𝐞𝐬 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 that gets leads excited

3. Designing a product 𝐨𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐟𝐥𝐨𝐰 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐟𝐞𝐞𝐥 𝐜𝐮𝐬𝐭𝐨𝐦, on what a prospective customer wants it to be

4. Directing 𝐚 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐮𝐬𝐚𝐠𝐞 𝐬𝐭𝐫𝐚𝐢𝐠𝐡𝐭 𝐭𝐨 𝐭𝐡𝐞 𝐨𝐧𝐞-𝐦𝐚𝐣𝐨𝐫-𝐢𝐬𝐬𝐮𝐞 the customer is trying to solve for

5. Empowering a support team to adequately and effectively 𝐬𝐨𝐥𝐯𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞𝐲 𝐧𝐞𝐞𝐝 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭

6. Making it extremely 𝐞𝐚𝐬𝐲 𝐟𝐨𝐫 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐭𝐨 𝐞𝐱𝐩𝐥𝐚𝐢𝐧 𝐲𝐨𝐮𝐫 𝐯𝐚𝐥𝐮𝐞 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 to a peer, friend or colleague how good the product is

True Product Market Fit hits the nail across all 6 areas, making every team orbiting product feel like rockstars at their jobs.