Product Market Fit isn't just Product
If you think Product Market Fit is just about your product, youโre not only wrong, youโre setting yourself to fail.
PMF isnโt just getting customers to AHA. True, scalable PMF is:
1. Writing a beautiful, ๐ซ๐๐ฅ๐๐ญ๐๐๐ฅ๐ ๐ฆ๐๐ฌ๐ฌ๐๐ ๐ for marketing to communicate
2. Creating a ๐ช๐ฎ๐ข๐๐ค-๐ญ๐จ-๐ ๐ซ๐๐ฌ๐ฉ ๐ฉ๐จ๐ฐ๐๐ซ๐๐ฎ๐ฅ ๐ฌ๐๐ฅ๐๐ฌ ๐ง๐๐ซ๐ซ๐๐ญ๐ข๐ฏ๐ that gets leads excited
3. Designing a product ๐จ๐ง๐๐จ๐๐ซ๐๐ข๐ง๐ ๐๐ฅ๐จ๐ฐ ๐ญ๐ก๐๐ญ ๐ฆ๐๐ค๐๐ฌ ๐ญ๐ก๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐๐๐๐ฅ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ, on what a prospective customer wants it to be
4. Directing ๐ ๐๐ข๐ซ๐ฌ๐ญ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐ฎ๐ฌ๐๐ ๐ ๐ฌ๐ญ๐ซ๐๐ข๐ ๐ก๐ญ ๐ญ๐จ ๐ญ๐ก๐ ๐จ๐ง๐-๐ฆ๐๐ฃ๐จ๐ซ-๐ข๐ฌ๐ฌ๐ฎ๐ the customer is trying to solve for
5. Empowering a support team to adequately and effectively ๐ฌ๐จ๐ฅ๐ฏ๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ๐ฌ ๐ฐ๐ก๐๐ง ๐ญ๐ก๐๐ฒ ๐ง๐๐๐ ๐ญ๐ก๐ ๐ฆ๐จ๐ฌ๐ญ
6. Making it extremely ๐๐๐ฌ๐ฒ ๐๐จ๐ซ ๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐ญ๐จ ๐๐ฑ๐ฉ๐ฅ๐๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฏ๐๐ฅ๐ฎ๐ ๐ฉ๐ซ๐จ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง to a peer, friend or colleague how good the product is
True Product Market Fit hits the nail across all 6 areas, making every team orbiting product feel like rockstars at their jobs.