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Product Market Fit isn't just Product

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Product Market Fit isn't just Product

Andre Albuquerque
Apr 14, 2022
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If you think Product Market Fit is just about your product, youโ€™re not only wrong, youโ€™re setting yourself to fail.

PMF isnโ€™t just getting customers to AHA. True, scalable PMF is:

1. Writing a beautiful, ๐ซ๐ž๐ฅ๐š๐ญ๐š๐›๐ฅ๐ž ๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ž for marketing to communicate

2. Creating a ๐ช๐ฎ๐ข๐œ๐ค-๐ญ๐จ-๐ ๐ซ๐š๐ฌ๐ฉ ๐ฉ๐จ๐ฐ๐ž๐ซ๐Ÿ๐ฎ๐ฅ ๐ฌ๐š๐ฅ๐ž๐ฌ ๐ง๐š๐ซ๐ซ๐š๐ญ๐ข๐ฏ๐ž that gets leads excited

3. Designing a product ๐จ๐ง๐›๐จ๐š๐ซ๐๐ข๐ง๐  ๐Ÿ๐ฅ๐จ๐ฐ ๐ญ๐ก๐š๐ญ ๐ฆ๐š๐ค๐ž๐ฌ ๐ญ๐ก๐ž ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž ๐Ÿ๐ž๐ž๐ฅ ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ, on what a prospective customer wants it to be

4. Directing ๐š ๐Ÿ๐ข๐ซ๐ฌ๐ญ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ฎ๐ฌ๐š๐ ๐ž ๐ฌ๐ญ๐ซ๐š๐ข๐ ๐ก๐ญ ๐ญ๐จ ๐ญ๐ก๐ž ๐จ๐ง๐ž-๐ฆ๐š๐ฃ๐จ๐ซ-๐ข๐ฌ๐ฌ๐ฎ๐ž the customer is trying to solve for

5. Empowering a support team to adequately and effectively ๐ฌ๐จ๐ฅ๐ฏ๐ž ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ๐ฌ ๐ฐ๐ก๐ž๐ง ๐ญ๐ก๐ž๐ฒ ๐ง๐ž๐ž๐ ๐ญ๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ

6. Making it extremely ๐ž๐š๐ฌ๐ฒ ๐Ÿ๐จ๐ซ ๐š ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ญ๐จ ๐ž๐ฑ๐ฉ๐ฅ๐š๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฏ๐š๐ฅ๐ฎ๐ž ๐ฉ๐ซ๐จ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง to a peer, friend or colleague how good the product is

True Product Market Fit hits the nail across all 6 areas, making every team orbiting product feel like rockstars at their jobs.

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